Learn How Descartes Aljex TMS Helped Transform SEL Supply Chain Solutions

Learn How Descartes Aljex TMS Helped Transform SEL Supply Chain Solutions

SEL Supply Chain Solutions is a third-party logistics provider (3PL) providing over-the-road (OTR) and intermodal transportation services across the U.S., Mexico, and Canada.

To support its rapid growth, SEL implemented the cloud-based Descartes Aljex™ transportation management system (TMS).

By automating time-consuming manual processes, SEL simplified and streamlined operations to increase productivity, strengthen carrier relationships, and boost top- and bottom-line growth.

“To support our explosive growth, we needed a scalable, user-friendly TMS that was purpose-built as a brokerage solution. Descartes Aljex—and the Descartes team—stood out from the crowd, helping us to automate inefficient manual processes and bring our most commonly-used tasks onto a single screen to improve visibility, streamline daily tasks, and increase productivity. We grew from $13M in revenue to $51M in one year by adding Descartes Aljex to the team!”

-Dennis MartinPresident/Chief Entrepreneur Officer, SEL

Challenge: Inefficient Operations Stall Growth

SEL offers a diverse range of load types, including truckload, rail, drayage, flatbed, expedited, and temperature-controlled shipping, using an expansive network of independent freight contractors.

With 60,000—and growing—approved carriers under contract and 200 sales reps working with those carriers to develop long-term partnerships, SEL’s business was expanding at a rapid pace.

Driven by a vision to build the best freight contractor model in the transportation and logistics industry, SEL was searching for an efficient brokerage-focused TMS that could automate, optimize, and scale its transportation operations to increase load productivity and improve margins while ensuring a frictionless experience for its valued network of freight entrepreneurs

Solution: Streamlined Operations Drive Growth

With full EDI/API and all major load board integrations, the user-friendly Descartes Aljex TMS helped SEL simplify and scale its transportation logistics, enabling the 3PL to procure, plan, optimize, execute, and settle freight movements with full visibility and less friction.

“We view the brokers in our carrier network as freight ‘entrepreneurs’ and an integral part of the SEL family. With the aim of empowering these entrepreneurs to succeed in the 3PL space without sacrificing work/life balance, we want to provide a seamless and efficient carrier experience, from onboarding through day-to-day operations,” said Dennis Martin, President and Chief Entrepreneur Officer of SEL.

“The automated Descartes Aljex solution simplified and accelerated our entire transportation workflow with fewer steps—from sourcing and qualifying carriers, rate acceptance, and dispatching to invoicing, accounting, and carrier payments.”

Typical of customers who invest in Aljex, SEL’s broker staff experienced 20%-25% time savings, freeing them up to pursue higher value activities, such as finding new loads and customers.

By boosting the efficiency and productivity of the team, Descartes Aljex helped SEL expand its carrier network and increase load volume to support growing demand.

SEL reduced operational costs and increased profit margins with easy access to actionable data on lane pricing, market conditions, performance, and quote and rate history—helping the 3PL to better anticipate demand and secure the best rates. In turn, by employing a state-of-the-art TMS, SEL witnessed a 10% decrease in staff departures, as well as improved carrier relations.

SEL integrated Descartes Aljex with a range of applications, including QuickBooks, DAT, Truckstop, HubTran (EDI), MyCarrierPackets, and Carrier411.

“These intuitive and seamless integrations are critical for driving efficiency and elevating the performance of our team, whether accessing load boards, automating billing, or managing accounting tasks” noted Martin.

He added, “The Descartes team’s understanding of the freight brokerage industry and transportation logistics is exceptional, and the Descartes Aljex platform stood head and shoulders above the other TMS options we evaluated.”